Toby Potter, Chief Financial Officer

Chief Financial Officer

Appointed: 27 February 2025

Toby is a commercially focused and results-driven finance and business executive with over 20 years of experience in finance and commercial roles across media, financial and professional services in Australia, Canada and Europe. With deep expertise across all facets of finance and operations, Toby is particularly passionate about tackling complex challenges and executing initiatives that others may deem too difficult or unattainable.

Throughout his career, Toby has developed significant expertise in asset divestment, mergers and acquisitions, operational finance, planning and forecasting. Toby has also built and led high-performing teams and consistently driven value-creation opportunities, bringing creative solutions to the table and pushing the boundaries of what’s possible. Toby has over 10 years of experience working at SCA and, in his current role, Toby is responsible for all financial aspects of SCA and continues to focus on delivering financial excellence while identifying and seizing strategic opportunities that will ensure sustainable growth and long-term success.