SCA CONTINUES TO DOMINATE IN THE AUDIENCE THAT MATTERS

Southern Cross Austereo (SCA) continues to dominate the ‘Audience That Matters’ (P25–54), securing its 38th consecutive survey win* and reinforcing its market-leadership in GfK Radio Survey 2, 2026.

The power of SCA’s combined networks, with SCA and ACE, has again delivered a clear market-leading 37.1% commercial share in the 25-54 ‘Audience That Matters.’* This lead is strengthened by a 17% average audience growth (25-54) across SCA’s networks**.

The strength of SCA’s duopoly was again on display, with key demographic wins, including:

• Triple M remaining the Number 1 network for Men 25–54 (22.3% share, up 1.3 points) – 26 consecutive surveys,
• The Hit Network securing the Number 1 position for Women 25–54 (21.3% share) – second consecutive survey.

Triple M has continued to deliver strong results nationally, with Brisbane (13.3% share) and Adelaide (12.2% share) retaining their positions as the Number 1 stations in market. Headlined by two number one Breakfast shows – Marto, Margaux & Dan(14.0%) and Roo, Ditts & Loz (13.9%) in Brisbane and Adelaide, respectively – this result reinforces Triple M’s connection with audiences.

Triple M’s The Rush Hour with Dobbo & Elliott has continued Triple M’s winning form as Brisbane’s Number 1 Drive show (13.7% share points), while The Rush Hour with JB & Billy have won their key demographic – Men 25-54 – for a seventh consecutive survey in Adelaide and a 22nd consecutive survey in Melbourne. With AFL and NRL results to be fully reflected in the next survey, Triple M has built the foundations needed for its biggest year yet.

SCA’s consistent live and local approach is reflected in share growth for Perth’s Mix94.5 and Adelaide’s SAFM across both stations and Breakfast shows, as well as solid growth in Sydney and Melbourne.

In Sydney, SCA’s investment in consistent lineups in an evolving market is showing momentum, with both 2DayFM and Triple M delivering growth in audience and share. 2DayFM’s Nath & Emma are engaging Sydneysiders by inviting them to play an active role in their show while Triple M’s Beau, Cat & Woodsy lean into their irreverence style and unique position as Sydney’s longest running breakfast team.

Melbourne’s biggest mover is The Fox’s Fifi, Fev & Nick, with the biggest share (up 0.8 points to 9.6% share) and audience increase (up 46,000 listeners to 657,000) locally. Also in Melbourne, Triple M’s Mick in the Morning has achieved the station’s highest Breakfast audience since Survey 8, 2016 (up 25,000 listeners to 359,000), amidst growth in every daypart for the station.

Matthew O’Reilly, SCA’s Head of Broadcast Content, said: “SCA’s live and local approach has delivered great results in survey 2, marked by cume increases across nine stations and major network wins for both Hit and Triple M.

“Triple M continues to perform strongly, with station and breakfast wins in Adelaide and Brisbane. A renewed focus on the Hit Network has seen strong increases in share for SAFM Adelaide and Mix94.5 Perth. In Melbourne, The Fox was the city’s biggest mover in share and audience, and Triple M hit its highest breakfast audience since 2016.

“In Sydney’s shifting landscape 2Day FM and Triple M continues to build momentum with share and audience growth overall and in Breakfast. These results across the country reflect the hard work, creativity and commitment of our teams, and our consistent approach to our brands and shows.”

John Kelly, Southern Cross Media Group’s Interim Chief Executive Officer – TV & Audio, added: “Our live and local approach, combined with a consistent national lineup, has delivered strong outcomes across all markets in this survey. The power of SCA’s combined networks, with SCA and ACE, has again delivered a market-leading 37.1% commercial share amongst the 25–54 ‘Audience That Matters.’

“Importantly, we’ve seen a 17% increase in our 25-54 average audience since the start of the year, driving meaningful growth in the ‘Audience That Matters’ and creating greater scale and effectiveness for our advertising partners. Building on our Survey 1 results, this momentum positions us to deliver even greater value for clients and continued commercial growth across the calendar year.

“These results reflect the consistency and commitment of our Hit and Triple teams across the country. We’ve remained focused, been patient, and continued to invest in our shows. SCA remains unmatched in its ability to reach the Audience That Matters, and this momentum, and combined with the promotional support of the Seven assets, uniquely positions us for a successful year ahead.”

Source:  GfK R360 Metro Survey #2 2026, P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-18.00/Mon-Fri 16.00-19.00, Market Share % / Commercial Share % / Cume Reach.  *#1 P25-54 since S5 2021. ** Ave Aud Survey #8 2025 v Survey #2 2026.

About Southern Cross Media Group

Southern Cross Media Group (ASX:SXL) (Southern Cross) is one of Australia’s most prominent media companies, with a market-leading presence across broadcast television, audio, publishing and digital.

SCA audio assets include the LiSTNR digital audio app, offering free and compelling digital audio content including SCA’s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over 800 podcast titles from leading Australian and global creators. With more than 2.5 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month.

SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 8.7 million listeners across the Hit and Triple M networks nationally.