LiSTNR WRAPS 2024 AS AUSTRALIA’S #1 SALES REPRESENTATION PODCAST NETWORK

LiSTNR has wrapped up 2024, retaining its position as Australia’s #1 Sales and Representation Podcast Network recording 7,124,155 monthly listeners^, according to the November Australian Podcast Ranker results. With ongoing growth and advancements in podcast monetisation, LiSTNR continues to lead commercial podcasting in Australia.

Adoption of LiSTNR’s world-class AdTech Hub continues to drive growth, achieving an impressive 166% year-on-year increase in the number of podcast campaigns utilising its advanced capabilities. The AdTech Hub clearly differentiates LiSTNR from local competitors, delivering cutting-edge advancements in digital audio advertising. Combining effectiveness with efficiency, the AdTech Hub has delivered significant ROI for advertisers through innovative tools like Dynamic Creative Optimisation (DCO) based on age, gender, fuel prices, and live contests; enhanced audience targeting with proprietary conversational tools; and Advertiser Data Matching via clean room solutions.

The depth and quality of LiSTNR’s Podcast Sales Network continues to shine, with 62 podcasts ranked within the Top 200 on the Podcast Ranker*, the most of any network.  Popular podcasts in the top 50 include Hamish & Andy, Happy Hour with Lucy & Nikki, Crime Junkie, It’s A Lot with Abbie Chatfield, SmartLess, The Howie Games, and The Mel Robbins Podcast.

In November, several standout original podcasting titles demonstrated exceptional growth, including KICPOD growing its audience by 28.4% month-on-month to record 158,751 monthly listeners*. The Briefing also grew 11.6% to increase its audience to 157,475 monthly listeners*. Taking listeners through the wacky world of sport and animals, Bizarre with Mick Molloy and Titus O’Reilly grew its audience by 12.5% growth to 117,518 monthly listeners*. Further strengthening its lineup, LiSTNR will welcome The Imperfects to its sales network in January 2024, adding another premium title to its expanding slate.

Executive Head of LiSTNR Audience and Growth, Grant Tothill, said: “It’s great to see the gap between audience and monetisation starting to narrow. With 70% of podcast advertising now involving some form of AdTech, LiSTNR is well positioned to continue to drive the commercial podcast marketplace.

“Creating premium podcasts with our talented creators has always been a part of our DNA. It’s great to see audience growth month on month with some of our titles and for others to retain their audiences, helping us to continue to be the number one podcast sales network in Australia,” Tothill concluded.

Sources: 

*Australian Podcast Ranker Top 200 Podcasts – November 2024

** All Australian Podcast Ranker Top 200 Podcasts – November 2024

^ Australian Podcast Ranker – Top Sales Representatives – November 2024

About LiSTNR:

LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your Ears to a new world of audio – download the free app today. LiSTNR.com.