TRIPLE M LAUNCHES THE ULTIMATE NATIONWIDE MUSIC COUNTDOWN: THE TRIPLE M 1000
It’s the ultimate watercooler debate, the source of countless pub arguments, and a question that has never truly been settled: what is the greatest song of all time?
Now, Triple M is turning to the people trusted to make the call, the music loving public of Australia, with the inaugural Triple M 1000 countdown.
Starting today, the six-week voting window opens, giving Australians the chance to pick their favourite songs of all time, any decade and any genre. Simply use the free LiSTNR app, and enter up to ten tracks to help shape the most authoritative and definitive countdown in Australian radio history.
Before the countdown begins on Monday, November 23, Triple M’s announcers will be shamelessly rallying behind their personal favourites, launching on-air campaigns for their top picks, and fiercely debating why their chosen tracks deserve the crown. They won’t be alone; legendary artists and musicians will also be dropping in throughout the voting period to share their own picks, and the fascinating and sometimes wild, behind-the-scenes stories that made those songs famous.
Jamie Angel, Head of the Triple M Network, said: “At Triple M, we live and breathe music, and we’ve spent decades proudly championing live music and the legendary tracks that have shaped our lives. But we’re also not afraid to stir the pot a little. Everyone has a passionate, completely unshakeable opinion about what the best song ever written is. We want to hear them all, even the wildly wrong ones.
“The Triple M 1000 gives the keys of the station to our listeners to settle the score once and for all. Does this mean you might hear a few surprises along the way, well we certainly hope so. It depends entirely on you.”
Aside from championing your favourite track, there are 50,000 other reasons to cast a vote. One lucky music lover will walk away with a massive $50,000 cash prize, drawn at the end of the countdown. The Triple M 1000 will blast across the airwaves for two epic weeks, culminating in a huge final day on Saturday, 5 December.
Key dates for the Triple M 1000
- Voting period: Tuesday, October 6 to Sunday, November 15
- Vote counting begins: Monday, November 16
- The Countdown begins: Monday, November 23
- The Grand Finale: Saturday, December 5
As inaugural partners for Triple M 1000 Countdown, Einhell Professional, McDonald’s, Penrite and Sleeping Duck will be integrated across the entire multi-platform campaign on air and via LiSTNR.
The Triple M 1000 will be supported by a fully-integrated marketing campaign which was produced in-house at SCA. Mick Molloy and Beau Ryan front the campaign in which the pair realise that finding the greatest song of all time is a much bigger job than they thought. The TVC teaser first ran during the AFL Grand Final on Seven, and the campaign will roll out from today across the Seven Network, Triple M, LiSTNR, out of home, digital and social to encourage participation across voting and countdown phases.
30 second TV and 15 second TVC
Australians can cast their vote via the free LiSTNR app.
About Triple M:
For more than 40 years, Triple M has been one of Australia’s most recognisable radio brands, providing listeners with a unique blend of Greatest Hits, Sport, and Comedy. With 49 stations nationwide – including six digital stations – Triple M is renowned for delivering music’s greatest hits, alongside iconic talent and standout shows that lead the way in sport and entertainment.
Reaching more than 4.9 million radio and on-demand listeners each week, Triple M is home to some of the country’s most respected sporting legends, beloved comedians, and music personalities, including Mick Molloy, James Brayshaw, Billy Brownless, Luisa Dal Din, and Jack Archdale – to only name a few! Triple M’s content is available live or on demand on the LiSTNR app.
