SCA’S LEADERSHIP STRENGTHENS WITH GROWTH IN ALL MAJOR MARKETS AND 42 CONSECUTIVE WINS IN THE ‘AUDIENCE THAT MATTERS’ 

8 October 2026

• Southern Cross Austereo: #1 Network 25-54 metro – 42 surveys in a row
• Triple M: #1 Network Men 25-54 – 30 surveys in a row
• Hit Network: #1 Network Women 25-54 – 6 surveys in a row
• Brisbane: Triple M: #1 FM station, #1 Breakfast, B105: #2 FM station, #2 Breakfast
• Triple M Adelaide: #1 station and #1 Breakfast
• Triple M: #1 AFL and NRL broadcast

Southern Cross Austereo (SCA) has strengthened its leadership in the key 25-54 demographic, recording its 42nd consecutive ‘Audience That Matters’ win in GfK Survey 6, 2026, and delivered significant growth across the country’s most competitive radio markets. 

When combined with ACE Radio, the Hit and Triple M networks secured a combined 37.5% commercial share for the ‘Audience That Matters’. SCA is Australia’s number 1 audio broadcaster now reaching 9.26 million Australians.*

Today’s survey results were driven by continued leadership across both networks, with Triple M winning Men 25-54 for the 30th consecutive survey, while the Hit Network secured its sixth consecutive win among Women 25-54.  

Triple M delivered strong results across the country, with Breakfast growth across Melbourne, Sydney, Brisbane and Perth, alongside a clean sweep as the Number 1 audio broadcaster for both AFL and NRL in 2026 following the conclusion of the respective finals series. 

In Adelaide, Triple M’s Roo, Ditts & Loz continued their extraordinary run as the city’s Number 1 Breakfast show, recording their 28th win in the past 29 surveys on a 14.3% share – more than two share points clear of any competitor (Roo, Ditts & Loz have also achieved 31 of 32 outright FM wins). The Rush Hour with JB & Billy retained the Number 1 Drive position in Adelaide for a fourth consecutive survey. 

Triple M Melbourne grew, recording the biggest share increase in the market, rising 1.2 share points to 7.3% (10+). Following the success of Triple M Fest, Mick in the Morning with Roo, Titus & Rosie was the biggest mover among Breakfast shows, increasing 1.1 share points to 6.5%.  In Perth, Xav & Katie rose to Number 2 in Breakfast on a 12.2% share (up 0.8 share points), with 92.9 Triple M recording its strongest Breakfast audience since Survey 8, 2020 with 246,000 listeners. 

Triple M’s growth continued across Brisbane, where SCA’s duopoly saw Triple M and B105 take the Number 1 and Number 2 FM station spots and Breakfast shows. Triple M is Brisbane’s Number FM 1 station on 11.3% share (up 0.4 share points), with Marto, Margaux & Dan taking the top spot in Breakfast on 13.6% (up 1.9 share points), while B105’s Stav, Abby & Matt is Brisbane’s Number 2 Breakfast show with a 12.5% share. 

The Hit Network also delivered growth in key priority markets, with Fifi, Fev & Nick on Melbourne’s 101.9 The Fox and Nath & Emma on Sydney’s 2DayFM both increasing their Breakfast share.

Fifi, Fev & Nick grew to a 9.2% share, up 0.3 share points, with The Fox also increasing its share across every major daypart – Breakfast, Mornings, Afternoons and Drive. In Sydney, Nath & Emma increased their share for a fourth consecutive survey to 4.9%, following their content arcs, including a successful Guinness World Record and Really Cool Ride to School community initiative.

Matthew O’Reilly, SCA’s Head of Broadcast Content, said: “The Hit and Triple M Networks are heading into the final survey period of the year with real momentum. We’re seeing growth across all key markets, reinforcing the value of staying consistent, backing great talent, and giving our shows time to build.

“In Sydney, that patience continues to pay off. Nath & Emma on 2DayFM and Beau Ryan, Cat & Woodsy on Triple M both grew their Breakfast share this survey. We’ve backed these teams, and it’s great to see more Sydney listeners coming along for the ride.

“Brisbane is once again an SCA town in Breakfast, with our duopoly sitting at Number 1 and Number 2 FM. Marto, Margaux & Dan have taken Triple M to the top spot, with B105’s Stav, Abby & Matt right behind. We’re pleased to see the great content in Melbourne be rewarded with solid momentum, as both The Fox and Triple M grow in Breakfast and across major dayparts in one of the country’s most fiercely competitive radio markets. 

“In Adelaide, Roo, Ditts & Loz remain unbeatable – 28 wins from the past 29 surveys is an extraordinary run, complemented by The Rush Hour with JB & Billy at Number 1 in Drive. In Perth, Mix94.5 is the Number 2 station and Xav & Katie has Triple M at Number 2 in Breakfast.

“The story for us all year has been consistency. We know who we are, we know what our audiences want and we have strong teams around the country delivering it every day. As we head into the final survey periods we’re not taking our foot off the pedal.”

John Kelly, Southern Cross Media Group’s Managing Director, Audio, said: “Today’s results reinforce the strength of Southern Cross Austereo, delivering one of our best commercial share results among the audience that matters most to advertisers, 25–54s.

“Across the Hit and Triple M Networks, our unrivalled scale and reach across metro and regional Australia puts us in an incredibly strong position. We’ve never been better placed to connect brands with audiences, combining the power of live, local radio with major events and content like The Underdogs, Triple M 1000 and our recently announced racing broadcast, Triple M Racing.

“We’ve remained focused on what we do best: delivering great content, building loyal audiences and creating meaningful opportunities for our commercial partners. That consistency is paying off, and with strong momentum across the business, we’re heading into the final stretch of the year with plenty of confidence.”

Source: GfK R360 Metro Survey #6 2026.  P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 9.00-Midday/Mon-Fri Midday-16.00/Mon-Fri 16.00-19.00/Mon-Fri 16.00-18.00/Mon-Fri 15.00-18.00, Market Share %/Commercial Share %/Cume Reach (000’s)/Cume Reach (%).  *National Reach Source:  GfK R360 Metro Survey #6 2026, Canberra Survey #3 2026, Gold Coast/Newcastle Survey #2 2026, Xtra Insights SCA Regional Markets Surveyed as at 8/10/2026, P10+, Mon-Sun ROS, Cume Reach. AFL Source: GfK Radio 360 Ratings. Metro Survey 6, 2026. Melbourne – Thursday 1800-2230, Friday 1800-2230, Saturday 1130-2230, Sunday 1300-1930. Adelaide – Thursday 1800-2200, Friday 1730-2200, Saturday 1100-2200, Sunday 1230-1900. Perth – Thursday 1600-2030, Friday 1600-2030, Saturday 0930-2030, Sunday 1100-1730. P10+ / P 10-69 / P25-54. Cume / Market Share %.  NRL Source: GfK Radio 360 Ratings. Metro Survey 6, 2026.Sydney – Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600.Brisbane – Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600.  P10+ / People 10-69 / People 25-54 .  Cume Reach / Market Share %

ENDS 

About Southern Cross Media Group 

Southern Cross Media Group (ASX:SXL) (Southern Cross) is one of Australia’s most prominent media companies, with a market-leading presence across broadcast television, audio, publishing and digital. 

SCA’s audio assets include the LiSTNR digital audio app, offering free and compelling digital audio content including SCA’s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over 800 podcast titles from leading Australian and global creators. With more than 2.5 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month.  

SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9.2 million listeners across the Hit and Triple M networks nationally.